Interview with Storyboard Artist James Doh (Captain America, X-Men: First Class, Drive)

 James Doh is one of the most sought after Storyboard Artists in the industry today. His imprint is on most of the top action movies in the last 15 years. In 2016 alone, he worked on “The Conjuring 2”, “Suicide Squad”, and “Star Trek Beyond”. He’s currently working on the upcoming blockbusters “Ghost in the Shell (2017”, “Aquaman (2018)”, and “The Predator (2018)”.

Go to his website at

It was an honor to chat with him about his craft:

Matthew Toffolo: You have worked as a Storyboard Artist on over 30+ productions in the last 15 years. Do you have a favorite experience?

James Doh: It is sometimes rare to work with other storyboard artists, but through the years I’ve had the good fortune of having met some great colleagues.

That will probably be what I remember most from my work experience.

I’ve been fortunate to work with and meet some wonderful people.

PHOTO: James’ storyboard from X-Men: Origins:


MT: The film DRIVE (2011), is a very stylistic film, but not the conventional action/thriller film that you work on. How was your experience working on that film?

JD: That show had a great crew from the top down. It was a low budget production, but the crew were all top talents.

Credit to the EP for bringing together such a great team.

They wanted to bring me in for the car chases and sequences that required production prep.

When I read the script, it was one of those that you rarely get as a storyboard artist. Hossein Amini wrote a great screenplay.
I was also a fan of Nicolas Refn’s Pusher series of films, so I thought it was an exciting combination of material and director.

Interestingly, Nicolas was batting around different ideas for that elevator scene where Driver stomps the hitman to death. He had me board a different version that certainly was more brutal, but I like the elevator because it works so well for the entire sequence.

MT: How important is the creation of the storyboard to the production team for the action and fight scenes?

JD: Storyboards have several key roles. One of them is a communication tool for the production. It’s a visual script of those sequences.

It’s important to get the sequence down, to allow various departments to prep.

Boards are also important early on for budgeting, and to start developing what the sequences will look and feel like.

There are amazing fight and stunt choreographers, whose ideas we will integrate into the boards if they are involved at the time.

Other times, the boards are a jumping off point for the stunt/action team and a way for the director to convey his ideas on action sequences.

By the way, 2nd unit also can have their own storyboard artists to plan out their sequences too. Again, for communication, a drawing is a fundamental tool.

They are especially important for VFX intensive films, where costs and feasibility have to be looked at and planning is vital. Storyboards put everyone on the same page.

On Furious 7, we had the tragic death of Paul Walker and had to go into some very specific VFX planning to make the film work. There was some innovative work there and the storyboards were a part in planning those shots and sequences.

There are a multitude of uses for storyboards, so it can be a very powerful tool for directors to utilize.

PHOTO: James’ storyboard from Fast & Furious 7:


MT: What’s the general working relationship and process between a storyboard artist and the director? How early do you meet before production begins?

JD: Very early. Many times we are the first ones on the show, months ahead of production many times. Often they circle back in post, and need storyboards once VFX gets into the nitty gritty of creating shots.

The working relationship is different with everyone but it’s really about developing the ideas or getting the boards to convey what the director is looking for.

MT: What are you looking for in a director?

JD: Good communication, convey vision, intent, style of the sequence. I’m looking to get as clear a vision as I can for the sequence.

Sometimes it’s wide open and they want you to run with it, and other times it’s very specific. Many times it falls somewhere in the middle.

I have been fortunate to work with directors that love to collaborate, encourage creative contributions, and understand the process of storyboarding.

MT: What does a director look for in a storyboard artist?

JD: To translate their ideas into a viable sequence. Directors look to you to visually lay out the sequence with creative solutions, in a way that they can shoot.

I also think it’s important that you have a good working relationship, because you can spend a lot of time hashing out ideas.

For storyboard artists, the fundamental key is visual storytelling.

You need to hash out the sequence and make it work for the director.

MT: What advice would you have for people who would like to do what you do for a living?

JD: Translating scripts to visual sequences can take a lot of time. If someone wants to become a storyboard artist, 1. Watch a lot of films. 2. Think about where you are placing the camera 3. Be able to draw anything at any angle. I know that sounds so broad, but if you learn to draw the human figure, you will be alright with everything else.

Most importantly, don’t be precious about your work. Things can and will change often for a multitude of reasons.

Storyboarding is a process. Sequences are developed. Things are culled, new ideas crafted, budgets change… you have to roll with that and adapt.

Did you see the Amityville flashback sequence in Conjuring 2? Look at the basics. Look at how he staged and told the story inside the house. He had a house, and a few actors to work with.

How do you tell that story in a way that’s fresh? That is film school. The Conjuring and Conjuring 2 are film school.

I would tell people to look at movies, and see how they tell the story. See what it takes to make simple things interesting.
Ask a lot of questions while you watch a film. It’s about decisions. What setups are you choosing and why?

Push yourself to improve. Always be a student of film and be a good listener.

I think we all push ourselves every show to do better, and push ourselves creatively.

MT: What movie have you watched the most times in your life?

JD: Aliens (extended edition) and Heat (Michael Mann) are ones i’ve seen a million times.

I love genre films and Korean films.

Korean cinema is tremendous, and I would encourage anyone to give it a try.

So many films on heavy rotation in my library! Tony Scott’s work, Gareth Evans…

BTW, one of my favorite scenes of brilliant acting is Christopher Walken in Catch Me if You Can. The scene in the restaurant when his son (DiCaprio) tries to give him a Cadillac. That is just masterful. Every moment tells you a story, and within a couple minutes you deeply know this man. It’s amazing, most of it unspoken.

MT: Where did you grow up? How did you get into the film industry?

JD: I had always been interested in design and film.

My introduction to art in film was with my college teachers Tim Flattery and Warren Manser who are brilliant concept artists and designers in their own right.

They really sparked the possibility to enter the film business.

My first job was with RGA/LA (now Imaginary Forces) a main title company. I learned an appreciation for typography and graphic design there.

Then moved on to feature film storyboarding because that is where my passion was.

MT: Is there a type of film that you love to work on that you haven’t worked on yet?

JD: What is rewarding for me is working with great directors and crew. The projects rarely get me more excited than the possibility of working with great people.

It’s not so much the material itself as the director’s take on the material that gets me excited.

And by the way, it’s not just directors but all the other departments you interact with as a storyboard artist. Those professionals are at the top of their respective fields.
You are working with the absolute hallmark people in every department and that’s really exciting to see.

The challenge to board for these directors is in pushing the creative solutions and coming up with ideas that work for their respective visions.

PHOTO: James’ storyboards from Suicide Squad: 



Interviewer Matthew Toffolo is currently the CEO of the WILDsound FEEDBACK Film & Writing Festival. The festival that showcases 10-20 screenplay and story readings performed by professional actors every month. And the FEEDBACK Monthly Festival held in downtown Toronto on the last Thursday of every single month. Go to for more information and to submit your work to the festival.

Interview with Story Artist Chris Paluszek (Robot Chicken, The LEGO Movies)

the_lego_movie.jpgWhat fun it was to sit down with the extraordinarily talented artist Chris Paluszek. In many ways his career is just getting started as he’ll be helping create all of the upcoming LEGO Movies in the next few years.


Matthew Toffolo: What job has been your most valuable experience so far?

Chris Paluszek: I think the first film I ever worked on, “The LEGO Movie.” The crew was relatively small and I had a lot of opportunity to work with really smart, talented people who were very patient and answered a lot of questions I had about storyboarding, storytelling, and the film industry.

MT: How is the LEGO MOVIE experience? It seems to be a franchise in the making and you’re on board for the creative experience.

CP: The first LEGO film was a bit of an outlier. The franchise hadn’t been established, so there weren’t many boundaries on what we could or couldn’t do. So, we had a ton of fun trying lots of crazy ideas that you just don’t usually have the freedom to try on other films. Definitely a highlight of my career.

MT: Is there a type of film that you haven’t worked on yet that you would love to work on?

CP: I would love to work on a short film, like the Pixar shorts that precede an animated feature. Small, self-contained narratives like that are great opportunities for artists to push themselves and experiment.

MT: What is the typical job storyboarding animation movies?

CP: It can depend, but usually there’s a working script that is constantly evolving in conversations between the writer and the director, and a story artist “boards out” a scene from the latest draft. The story artist draws whatever the scene calls for, whether it’s a high speed car chase, or two characters talking in a coffee shop. Whatever case, it’s up to the storyboard artist to depict the action and decide on what shot language best tells the story.

MT: What’s the general working relationship and process between a storyboard artist and the director?

CP: The director has a vision for their movie, and as a story artist you’re there to support that vision. When you’re given an assignment you meet with the director, who lays out how they imagine the scene. You ask lots of questions and at the end of the meeting you should hopefully have a clear idea of what the director wants to see. Within that framework, you can bring some of yourself into the scene, whether it’s acting choices, or maybe a really cool composition that frames the action, or even a small comedic beat (if it suits the tone of the scene).

MT: What film, besides the ones you’ve working on, have you watched the most times in your life?

CP: I’m always awed by Hayao Miyazaki’s “Kiki’s Delivery Service.” It’s fantastical, yet down to earth. It’s lighthearted and also deeply emotional. Everytime I watch it I see something new.

MT: Do you have a storyboard mentor?

CP: My first story position was an internship on a TV show, and the Story Lead for that crew really helped me out. He was patient and helped me with the basics, like maintaining shot continuity as you “cut” (draw a new shot) around the action.

MT: Where do you see the future of storyboards in the motion pictures?

CP: Most story jobs are within a tight crew of artists that work intimately with the director, so they can nimbly address major story changes in time for deadlines. However, some studios have made whole films by sending work out to freelancers, working from home. While I can’t say I love my commute, working alongside incredible talent has been the chief way I’ve improved as an artist and storyteller.

MT: Where did you grow up? How did you get into working in the film industry?

CP: I grew up in Virginia, and always loved art as a way of telling stories. I went to school for animation, and moved out to Los Angeles thinking I could be an animator. Unfortunately my animation skills weren’t very good! But I was lucky to bump into someone at the right time, who took a chance and offered me a production internship at a small TV animation studio. While there I crossed paths with the Storyboard department, who were looking for extra help. I was able to become a full-time Story intern, which eventually led to an official job as a Story Artist! It was a strange path, threaded with a lot of luck and kindness.


Interviewer Matthew Toffolo is currently the CEO of the WILDsound FEEDBACK Film & Writing Festival. The festival that showcases 10-50 screenplay and story readings performed by professional actors every month. And the FEEDBACK Monthly Festival held in downtown Toronto on the last Thursday of every single month. Go to

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Interview with Screenwriter Maria Nation (A Street Cat Named Bob, Salem Witch Trials)

It was an honor to chat with the very talented screenwriter Maria Nation. For any new or up and coming screenwriter, this interview is a must read as she gives a lot of insight on her profession and what it takes to succeed in Hollywood. Enjoy!

Matthew Toffolo: Tell us about “A Street Cat Named Bob”? How was the process writing a screenplay based on a best selling novel?

Maria Nation: How much creative control did you have? ** A Street Cat Named Bob is a true story about James Bowen’s unlikely journey from a vulnerable, homeless heroin addict to sobriety (and celebrity!) – thanks to the influence of a ginger street cat who refused to leave James’ side. It was a fun project to write, with interesting characters and the great challenge of creating a main character out of …a cat. I was brought into the project by the director, Roger Spottiswoode, with whom I’ve had the pleasure of working many times. It was late in the game, meaning the film was about to go into production but the script needed work. I ended up doing a page one revision. As far as adapting the best seller goes – I didn’t treat it any differently than any other adaptation job. Best seller or not, I think it’s important to respect the original writer and story while adapting it to the needs and limitations (and advantages) of the screenplay form. The key to doing this successfully is to understand which of a book’s elements are necessary for the screen story, which of these beats are cinematic and, when they are not, how can they best be interpreted for the screen. How much creative control did I have? Within the relatively narrow parameters of this particular project (time was of the essence, it was based on a well known story, locations were already being scouted, the director already had an idea of the tone he wanted, etc) I had a pretty free hand. But the notion of “creative control” as it applies to the screenwriter fraught. Unless you write, direct, edit and produce the project single-handedly there are always other creative forces at play. You don’t fly solo. That is the name of the game and if a writer can’t be comfortable with this he or she might want to find another line of work. That being said, there is a moment in the process, when we writers have complete creative control. It’s when we’re alone with the blank page and we go to work on it. As soon as we write the beautiful words THE END, and hand it over to the rest of the team it becomes a collaboration. That’s just the way it is.

PHOTO: A Street Cat Named Bob:


MT: What screenplay that you have written has been your most valuable experience?

MN: I must say they have all been valuable experiences. One of my recent projects, a script based on the sinking of the Costa Concordia cruise liner, pushed me to figure out how to write way outside my comfort zone. It was an action/disaster movie set on a ship. And, because I knew nothing about any of those things, I was pretty sure I was going to get my ass fired. But I studied how other writers write action – how are the scenes constructed? What is the scene description like that sets up the sense of pace and suspense? Etc etc. It was an interesting process – and in the end I didn’t get fired. Valuable experience: “No matter how long you’ve been writing, you’re always a student. Go study.” One of my very first assignments was based on the fine novel, Blue River, by Ethan Canin. I loved the book and figured out how to crack the story and handed in my first draft. The producers came back with such extreme notes – changing who the main character would be, which upended the entire story – that I had no idea how to even approach my second draft. Being a novice, I wrote notes back on their notes, wanting to know what they were trying to go for, etc. In the meantime they had hired the wonderful director Larry Elikann and before I had to launch into the revision that would have ruined the story, Larry told them not to touch a word of the script, and they were lucky to have it. Thanks to him they shot my first draft and I got the reputation for delivering shootable first drafts. (Which of course was a bit of a stretch since it was my first script – but it made my career.) I guess the valuable experience in that one is “hope to god you get a director like Larry Elikann.”

MT: Have you ever been surprised after a production wraps on the success or non-success of a film/TV show you’ve written?

MN: I’m assuming you’ve experienced both pendulums – A film that you assumed was going to be a hit and the audience/critics didn’t respond. And a film that you assumed wasn’t going to do well and then ended up doing very well. William Goldman said it best: “No one knows anything.” So, yes, it’s always a surprise. The network had high hopes for a miniseries I wrote years ago. The Salem Witch Trials had a huge, prestigious cast, with Alan Bates, Shirley MacLaine, Peter Ustinov, Rebecca de Mornay, Kirstie Alley etc etc and the important subject had not been done on US networks, and it was a big deal. It died faster than one of the witches on the gallows. I recently wrote the Gabby Douglas story, which the entire world already knew thanks to the Olympic coverage a year earlier, and two unknowns cast as Gabby… and it has been a huge success – around the world. Go figure.

PHOTO: Winona Ryder in “The Salem Witch Trials”:


MT: How many uncredited “ghost writing” assignments have you had? Do you enjoy working on these assignments?

MN: Boy, I’ve done quite a few. Do I enjoy working on them? First, it’s important to understand that there is no such thing as a “ghost writer,” per se. When I am hired to doctor a script no one knows at the outset if I will get a credit – or not. The WGA has guidelines that define which writer or writers deserve a credit, and an arbitration team of fellow/sister writers makes the ultimate determination. On Street Cat Named Bob I was hired to do a small revision of a couple of the characters prior to casting. But the assignment snowballed and I ended up getting a shared credit. I actually love getting called to revise scripts. All screenwriters fall in love with certain scenes or characters (and if you don’t, god help you getting through your script.) The revision writer brings fresh eyes and there is no loyalty to any scene or beat or character. While I really hate knowing how painful the process is for the first writer (I was rewritten once – and it’s just awful) it is a fun challenge to make a script work; to see the weak spots and come up with solutions. It’s a different muscle than writing from scratch – even though very often the revision ends up being a page one original. But what I really love is that, generally speaking, I get called in to revise a script that is going into production. The pressure to perform is huge. There is no time for procrastination – or many notes from the network or producers. Often the director is already on board and I really l love working with directors (with some exceptions, of course). It’s all business; no nonsense and the entire vibe of the project is different than writing for development or on spec.

MT: What film, besides the films you worked on, have you seen the most in your life?

MN: Probably The Big Lebowski – which has zero influence on my work or career but I could watch it every day and be happy. Or perhaps Chinatown to be reminded of what it feels like to be in the shadow of Mt. Everest looking up.

MT: What makes a great screenwriter?

MN: A great screenwriter isn’t made; he/she is born. But, a working screenwriter? This person needs to build these muscles: determination, patience, imagination, curiosity, diligence, more diligence, humility, a desire to learn the craft, an understanding of human dynamics, human dysfuntionality, an ear for dialogue, a love of the art, a respect for your team – even when they drive you crazy, the art of collaboration – and did I mention diligence?

MT: When receiving notes from Producers and/or Production people on a screenplay you’ve written, what are you looking to receive to help you improve your story?

MN: And what are you not looking to receive? The best notes – rather, the notes I hope to get – respect the script but bring fresh eyes to my work. They show me the weak spots – and push me to try harder. Some of the best notes I’ve gotten are the ones that are the most difficult to hear because I don’t know, at first, how to accomplish them. They push me to dig deeper. The most fun notes to get (if any are fun) come from the production team, because they are 100% pragmatic: “We don’t have a staircase; rewrite the scene with a window.” “We’re over budget. Give us the same, rich story but lose five characters.” They aren’t easy to accomplish but they are pragmatic – not ego driven. The worst notes? The ones from frustrated writers who are directors or executives. Luckily these have been few – but they’re memorable. They aren’t pragmatic. They are completely subjective – and sometimes notes for notes sake.

MT: What advice would you have for people who want to be a screenwriter?

MN: Write. Watch movies or tv. Write some more. Read as many scripts as possible (there are a million online -no excuses). Write some more. Try to get a job as a story analyst (a reader). Do it for free if you have to. Out of college I was paid 50 bucks a script to read, synopsize and critique scripts for various producers and studios. I did this for years. Did you get that? For years. …Read. Synopsize. Critique… It forces you to think about a script in an entirely different way than watching a movie – and it’s better than any screenwriting course you can take. Finally: When you’re writing your script and you think it’s just too hard to go on and you’re tearing your hair out and you’re miserable… congratulations, you’re thinking like a professional writer. Except for, maybe, pouring cement, screenwriting is the hardest job out there. And there are days I’d rather be pouring cement. Good luck. Go tell a story.

Interviewer Matthew Toffolo is currently the CEO of the WILDsound FEEDBACK Film & Writing Festival. The festival that showcases 10-20 screenplay and story readings performed by professional actors every month. And the FEEDBACK Monthly Fesival held in downtown Toronto on the last Thursday of every single month. Go to for more information and to submit your work to the festival.

Interview with Music Editor/Composer John M. Davis (Pride and Prejudice and Zombies)

The music editor is a type of sound editor in film responsible for compiling, editing, and syncing music during the production of a soundtrack. Among the music editor’s roles is creating a “temp track”, which is a “mock-up” of the film’s soundtrack using pre-existing elements to use for editing, audience previews, and other purposes while the film’s commissioned score is being composed.

John M. Davis is one of the most talented people I have had the pleasure to interview. Just go to this website and explore his world of music.

Matthew Toffolo: I love the photo of you on your website. It describes who you are in one picture. Composing attire. The dog you obviously love. Cup of coffee. Piano. A rocking chair for thinking. Art Work. And a relaxed but determined look on your face. As they say, a picture says a 1000 words, or in your case a 1,000,000 words! 

John M. Davis: I’m glad you like it.  I don’t photograph particularly well, so I find all the accoutrements more interesting than me.  I do like that piano; it’s a 1954 Steinway we inherited from my wife’s grandfather.  The dog is a whole Russian novel in himself.

Matthew: From an outside perspective, it seems like you’ve mastered the balance of working on your pet projects while being a successful Music Editor for Hollywood productions. How does one do it? 

John: I wish I knew.  I like the camaraderie and diversity of different projects.  I would like more jobs as a composer, but composers don’t have a union while music editors do, with pension and health insurance.  If I only composed for the small films and documentaries that I do then I couldn’t support a family.  I love playing live music for silent films, but only a handful of humans on the planet can make a living doing that.  When I retire from music editing I’m planning on composing large scale works for orchestra.  Whether anybody wants me to do that is an open question.

Matthew: Do you have a musical mentor? 

John: Not really.  Music is something I’ve always done.  I was arranging for bands and choirs from junior high on.  I went to NYU film school with the intention of becoming a director or screenwriter, but over time I discovered that my musical abilities were more unique and more marketable.

Matthew: Out of all your personal projects, what are you most proud of? And what would you love to share to our audience? 

John: Next Saturday I’m performing a live score with a quartet to the 1929 Dziga Vertov documentary “The Man With a Movie Camera” at the American Museum of the Moving Image in Astoria, Queens. I’m very proud of my performances at the Pordenone Silent Film Festival in Italy.  Early filmmakers saw cinema as the synthesis and apotheosis of all the arts, and live silent film music is the purest manifestation of music to picture.  Everything else we do — recording, editing, mixing under dialogue — is all a diminution of that ideal.

Matthew: Out of all your Music Editor work, what film was your best working experience? 

John: Working on a musical is the best.  “Black Nativity” was a film that almost no one saw, but I was on the set every day during the shoot, and I was involved in the entire post-production.  Nothing is better than having Jennifer Hudson in a church singing her heart out, capturing her live performance and using that in the final mix.  There were a lot of technical challenges involving playback, using earwigs (tiny radio controlled ear pieces), microphones hidden in her hair.  Then there was the tap dancing, the modern dance, choirs, the works! “The Producers” was also fun, especially when we could use the singing recorded on set and not the pre-records.

Matthew: What is the difference, if any, between working on a narrative film compared to working on a documentary? 

John: Some documentaries are very narrative, so you might score a montage the same way in either format.  A very dry talking heads type of documentary usually doesn’t support much music.  Some of the greatest scores of all time were written for documentaries.

Matthew: How do you choose your jobs? From working on short films to doing (more) paid work? It is all about the story? 

John: The more important consideration is the people you’re working with.  That said, in my experience the jobs choose you.  My phone rings just enough to keep me working throughout the year.  If I hit a dry spell it doesn’t last too long.  A few years ago when “Flight of the Conchords” was shooting in New York I thought “this is the perfect project for me!”  Unfortunately I had no idea how to get hired on it.<

Matthew: Ideally, where would you like your career to go in the next 5 years? More passion projects? More sound designing? Working on bigger productions? 

John: I would like to have composing be a more regular part of my work.  Right now it seems like it’s about 15% to 20% instead of 50%.  However, part of that is preconceptions.  If people see you as a music editor then they don’t think of you as a composer.

Matthew: What are the key qualities to be a great music editor? 

John: Surprisingly it’s not musicianship.  Being a musician is a help, but some of the more mad-scientist musicians I know would be terrible music editors.  The main requirement is being organized.  You have to keep track of the music, know which version is where, know how to fill out a cue sheet.  If you’re a musician who keeps their hard drive very tidy and doesn’t have a lot of files on your desktop, then you could be a music editor.  It goes without saying that you have to be able to cut on the beat, and you have to know something about musical structure.  You also have to get along with the director and the composer.

Matthew: What film, besides the ones you’ve work on, have you seen the most in your life? 

John: I’ll say “Close Encounters of the Third Kind.”  That’s the only film poster I have in my studio.  John Williams has said that it is his favorite score, and I can see why.  The music is the means of communication between worlds.  It goes from drama to action to the most modernist and atonal to romantic, and the story is more ambitious and multi-continent expansive than almost any film before or since.

Matthew: What is your favorite era in music history? 

John: Despite my love of silent film, the best music was written later, in the 40’s to the 70’s — the Golden and Silver ages:  Steiner, Korngold, Herrmann, Mancini, Williams, Goldsmith, Morricone.  The fact that two of them are nominated this year for an Oscar is amazing.

Matthew: Do you see your job as a Music Editor changing because of technology in the future? 

John: Well, Pro Tools 12.5 will make my life easier, if it works as advertised, because I’ll be able to update a co-worker with the push of a button.  The new Melodyne 4 has a tempo detection function that I plan to put through its paces.  I’m always extremely up-to-date, and I’ll upgrade the very day something is released.

On the other hand, technology can make music too rigid, which works for a very few films.  I look forward to the day when technology makes it easy to capture the inspiration that happens in a spontaneous silent film performance.  It should be as fast to write notes in a notation program as it is on a piece of manuscript paper.  We’re getting there.  Technology should become more intuitive and bend the learning curve back to the humanistic.  It should capture lightening in a bottle, not turn out glass bricks.  Music is emotion.

Interviewer Matthew Toffolo is currently the CEO of the WILDsound FEEDBACK Film & Writing Festival. The festival that showcases 10-20 screenplay and story readings performed by professional actors every month. And the FEEDBACK Monthly Festival held in downtown Toronto on the last Thursday of every single month. Go to for more information and to submit your work to the festival.

Interview with Oscar Nominated Production Designer Michael Corenblith (Apollo 13, The Blind Side)

A production designer is the person responsible for the overall look of a film. They ave a key creative role in the creation of motion pictures and television.

What an honor it was to talk with the amazing Production Designer Michael Corenblith. His resume is filled with some of the best movies in the last 20 years, including: Saving Mr. Banks, The Campaign, Game Change, Dinner for Schmucks, The Blind Side, Frost/Nixon, Apollo 13.

Matthew Toffolo: You’ve worked as a Production Designer in 35 productions over the last 30 years. Are there one or two films that you’re most proud of?

Michael Corenblith: There are countless ways to measure my affection for all of these projects.  There have been so many valuable collaborators and shared experiences that each film has its own special place.  “Apollo 13” will always remain one of the most exciting, and I’m so pleased to see it aging so gracefully.  Other times the work that we do on a film can have a benefit of bringing a good cause to the public’s attention, as we were able to do with “Dolphin Tale” and the Clearwater Marine Aquarium,and now with “The Finest Hours,” and the Coast Guard boat maintained by the Orleans Historic Society.  After the release of “Saving Mr. Banks,” Disney fans enjoyed seeing Walt’s Office circa 1961, that The Disney Archives, after 50 years, have restored Walt’s office suite in the Animation Building to a remarkable effect.  So sometimes the thing you can be proudest of is accidentally doing some actual good in the world.

Photo: Re-creating the 1970 Space Station in Apollo 13 (1996). Actor Ed Harris:

Apollo 13 movie image Tom Hanks
Apollo 13 movie image Tom Hanks

Matthew: What is a director looking for in a Production Designer?

Michael: Initially, a director is seeking a Partner who shares his passion for the project, and regards it from a perspective that adds visual continuities that help tell the story as a whole.  Good Directors are always seeking the better answer, and asking the better questions, and it’s during this interaction that the film begins to take shape.  Later on, a Director is looking for supportive team play from the Art Department, and good communication with the Costume Designer, Cinematographer,and their teams, ensuring that the shooting days are about performances rather than these Crafts.

Matthew: What is a Production Designer looking for in a director?

Michael: The Directors who I’m attracted to are gifted storytellers, with strong character and dialog skills.  Because of their storytelling orientation, they are enthusiastic about making the visuals work in a more orchestral way.  I’m looking for someone who is full of ideas, and then figuring out how to create an overall scheme that incorporates these individual ideas into a cohesive whole.

Matthew: When working on comedies, are your tones and styles different in comparison to working on dramas?

Michael: My philosophy is that comedies are best visually supported when the environs and decors create a plausible canvas for the comedic events to occur. In formulating a visual scheme for a film, it’s more important that the story’s entire arc be considered, and the audience be more involved with the comedic predicaments of our protagonists.  Sometimes, the screenplay will call for the Scenery to become part of the Physical Comedy, which seems to support this theory by not “telegraphing” the gag or stunt.  Other screenplays will call for the protagonist to interact with an unfamiliar or uncomfortable environment, and in this case I remain true to the overall arc, but increase the vividness of these new decors.

Photo: Dinner Scene in the comedy film Dinner for Schmucks (2010):


Matthew: You have worked on a lot of movies that were based on true stories. In fact, you just completed one that is about Ray Kroc, the owner of McDonalds. Do you enjoy the research process of re-creating historical times? How far can you go to stretch the “truth” in design for the sake of the story and themes that are being presented in the film? I’m sure it’s a fine line. 

Michael: One of the great treats of being a production designer is the opportunity to explore such a variety of eras and remarkable true stories…..and meet people who brought great knowledge and insights either through their presence or their scholarship.  Films that stand out in this regard are “Apollo 13,” ”The Alamo,” “Saving Mr. Banks,” and recently, “The Finest Hours.”  Each of these films aimed not only toward archival re-creation, but also had to temper a finished look that communicated the film’s emotional truths.  Ray Kroc and the story of McDonald’s offered another wonderful opportunity to research something that is so fundamentally American, and then create a wonderful replica of the 1954 Golden Arches franchise.  But while being respectful of the archivists and historians, the fundamental idea is for the audience to experience the film’s real emotions and sense of place, even if it means measured and thoughtful deviation from some known historic truths.

Teaser Photo of “The Founder” starring Michael Keaton (left):


Matthew: You also like to work on political movies. In fact, you went back to back with director Jay Roach on Game Change (2012) to The Campaign (2013). Are you a political person yourself? How was it to re-create that infamous 2008 campaign? 

Michael: Political films have always interested me, particularly Michel Ritchie’s “The Candidate,” which was really the first time that the confluence of Media and Celebrity and Politics came together in a modern way.  And in many ways, “Frost/Nixon” was an intensely political film that played out in a different arena.  “Game Change” and “The Campaign” were made more or less back to back, during the Republican primary season of 2011, so it was great to see the foibles in our screenplay occurring in real time on CNN.  McCain’s 2008 was an absolute blast to re-create, as it was so well branded, and so well documented.  The most interesting challenge was in re-creating the Vice Presidential debate with Joe Biden, which required great precision for the split screen between the archival footage and our new footage, but when we reached out for the drawings from the original debate, found them to be somewhat “classified,” and had to resort to a very deep bag of tricks to creating our matching set.

Matthew: I have a funny feeling that you and Jay will be back for Game Change 2 after this political season (and of course after the book is written). Are you looking forward to re-creating the campaign worlds of Hillary, Bernie, Donald, and Ted? 

Michael: I’ve been a big fan of “Presidential Politics as a Contact Sport,” and enjoyed Mark Halperin and John Heilmann’s telling of the 2102 campaign, “Double Down.”  So yes, absolutely, I’d love to see what the Game Change team would bring to telling the story of this Campaign.

Photo: Julianne Moore becomes Sarah Palin in Game Change (2012):


Matthew: How early do you come into pre-production before shooting starts? When do your hire and bring on the rest of your key team members?

Michael: Generally, in early pre-production, the location work has yet to begin in earnest, so my first priorities are getting the location scouting underway, and beginning to line up my team. I often have a couple of weeks to lay out a general scheme, and scout with the Director and Producers.  My department generally gets about the same number of pre-production weeks as the shooting schedule, so the Art Department Coordinator is the next hire, to set the table for the arrival of the Set Decorator and Art Director, followed by the Set Designers, and Graphic Designer.

Matthew: What percentage of the budget generally goes to the Art Department when working on a Hollywood film?

Michael: This is always going to be Situational in relationship to a lot of other moving parts within any individual project. The scripted locations also play a major role, as shooting in a high school or in a submarine mean very different budget allocations for the Art Department.

Matthew: What film, besides the ones you’ve worked on, have you seen the most in your life?

Michael: Without a doubt, Francis Ford Coppola’s “The Godfather,” with Kubrick’s “Dr. Strangelove,” and Mike Nichols’ “The Graduate” coming in distant silver and bronze.  All wonderful, complex, human stories, each with its own beautiful visual signature…..each designed by one of the greats of my generation…Dean Tavoularis, Ken Adam, and Richard Sylbert. Each film left a very lasting impression on my cinematic development.

Matthew: Do you have a Production Designer mentor?

Michael: I am blessed in having two gurus.  When I first had the opportunity to hear Richard Sylbert speak of the Craft of Production Design, his concepts and theories immediately resonated, and I suddenly understood that designing films could be so much more than simply reflecting what was already on the page.  Years later, I came upon the work of USC Professor, Bruce Block, and his book “The Visual Story: Seeing the Structure of Film, TV, and New Media.”  After hearing Bruce speak, I felt that he had brought order to a multitude of concepts that I’d been employing, and through his teachings could now employ them in a coordinated way.

Matthew: Do you have any advice to kids currently in high school or in university who want to be a Production Designer? 

Michael: This is probably indicative of my generation being one of the last analog skill-based one, but in general my Old School Advice would be to develop some basic non-digital ways of conveying visual information.  Come to classroom with some ways to express your ideas that can be simple as chalk on a blackboard….and don’t require a laptop.

Photo: Re-creating Walt Disney’s office in Saving Mr. Banks (2013) starring Tom Hanks:

Film Review Saving Mr. Banks
This image released by Disney shows Tom Hanks as Walt Disney in a scene from “Saving Mr. Banks.” (AP Photo/Disney, François Duhamel) ORG XMIT: NYET626


Interviewer Matthew Toffolo is currently the CEO of the WILDsound FEEDBACK Film & Writing Festival. The festival that showcases 10-20 screenplay and story readings performed by professional actors every month. And the FEEDBACK Monthly Festival held in downtown Toronto on the last Thursday of every single month. Go to for more information and to submit your work to the festival.

Tips to write the best LOGLINES and SYNOPSIS for your story/screenplay


The art of conveying both your story’s concept and theme, and tell the full arc of the story.


Here is a template LOGLINE you can use – just fill in the blanks:

(TITLE) is a (GENRE) about a (DESCRIPTION OF HERO), who after (INCITING EVENT), wants to (OUTER GOAL) by (PLAN OF ACTION). This becomes increasingly difficult because (OBSTACLES AND COMPLICATIONS)



To pitch your screenplay effectively, you need to have a compelling and clear LOGLINE and SYNOPSIS. In order to write one, you must have a clear understanding of your script.

When writing your logline, try to answer these questions:

1) What is my concept? My main conflict and story?

2) What is my theme? What am I trying to say with this script?

3) What is the genre?

4) What is the beginning, middle and end?

Overall, the LOGLINE needs to convey the full arc of your story. Three sentences, max.


A slightly longer telling of your story. You add more plot detail and character development than the logline. Using words to suggest tone, it introduces the main characters, the conflict and the overall arc of the story. You should always write it in the structure of your script, so it will reveal the pacing of the film. Visual images are necessary. Go here to read notes on writing proper loglines and synopses for professionals to read

When writing your SYNOPSIS, try to answer these questions:
1) Who is your main character?

2) The audience will relate to your main character because…?

3) Your main character’s objective is…?

4) Who is your antagonist?

5) Your antagonist’s objective is…?

6) What is the main conflict of the script?

7) The catalyst is…?

8) The climax is…?

9) What is your beginning, middle and end?

Overall, when writing your SYNOPSIS, use visual images to convey the story as much as possible. If the reader can se

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Free logline submissions. The Writing Festival network averages over 95,000 unique visitors a day.
Great way to get your story out:

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