Interview with Filmmaker Kiana Kalantar-Hormozi (LOUD and PROUD)

LOUD and PROUD played to rave reviews at the September 2019 One Minute Film Festival in Toronto.

Matthew Toffolo: What motivated you to make this film?

Kiana Kalantar-Hormozi: I read some news online about the CEO of Doritos saying the company was planning to make crisps for women – specifically crisps that didn’t “crunch” because apparently women didn’t like making that crunch sound in public. There was a lot of backlash on this from women on social media – I also thought it was ridiculous to make gendered crisps. I’m personally not a fan of unnecessary gendered products and it got me thinking about the crazy stereotypes and standards women [and men] are sometimes forced to live with in modern day society.

There’s obviously way more serious issues like sexual violence and the glass ceiling and all that, but sometimes the small details can be just as annoying – every single cog in the patriarchy machine keeps in turning, no matter how small.

I wanted to make a film commenting on that specific Doritos comment, to ignore the patriarchal judgemental gaze and to celebrate women being LOUD and PROUD.

2. From the idea to the finished product, how long did it take for you to make this short?

Well, in all honesty, this film came into my head all of a sudden, like the images played out in my head. I spent maybe one day in prep overall, one day shooting, and a few days in the edit. It was all dispersed and took a few months because the whole team was doing this in addition to their day jobs. Nobody got paid to make this.

3. How would you describe your short film in two words!?

Krunchy and free.

4. What was the biggest obstacle you faced in completing this film?

To be honest – funding. I had an amazing team and the idea was solid. Ideally I would have spent a tiny bit more time making sure the political concept of the film was clearer without explanation. But really dollar bills. I paid for all the costs myself.

5. What were your initial reactions when watching the audience talking about your film in the feedback video?

Initially nervous, until I heard people liked it! I’m happy one audience member felt guilt free about crunching crisps after watching the film!

6. How did you come up with the idea for this short film?

I didn’t….it came to me, no effort needed.

7. What film have you seen the most in your life?

Hmmmm…that’s a hard one. Probably classic Disney films or Harry Potter. Beyond the popular titles, I really like the Count of Monte Cristo, which is random, but I’ve watched that quite a few times.

8. You submitted to the festival via FilmFreeway, what are you feelings of the submission platform from a filmmaker’s perspective?

Really great platforms, certainly more accessible that other options.

9. What song have you listened to the most times in your life?

Erm, I’ve listened to a lot of Mariah Carey. Also Dessa, my favourite rapper. And currently Jorja Smith.

10. What is next for you? A new film?

I’m working on a lot!

Film-wise my documentary, Kiana: Stargazing and Spinraza is ongoing. Currently it’s not funded and I’m reluctant to partner with bigger organisations and platforms if they want to dilute the film – my life is extreme and it’d be dishonest to censor it.

I’m working on a new short film Across From The Dance Floor – waiting to hear back on funding for that! – it’s about Keira, a young passionate, bright woman who watches from across the dance floor, as another woman dance with the man she likes, because she’s stuck in her wheelchair and not able to descend the stairs in her way.

Music-wise, I’m working on my hip-hop EP! And getting a voicereel together as a singer. I’m re-entering the music arena after many years!


By matthewtoffolo

Filmmaker and sports fan. CEO of the WILDsound Film and Writing Festival

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