ADA OFFICE was the winner of BEST DIRECTION at the August 2021 LA Film Festival.
1. What motivated you to make this film?
Seeing how almost all my activities and those of others became a solely digital interaction, made me question deeply the Zeitgeist of this digital era. Becoming less humane and more subordinated to an implacable computational logic.
So, I decided to write Ada Office (Sharani Ballesteros) story about an operating system that functions as a personal boss, programmed to optimize the productivity and performance of its employees and its interaction with Emilio (Emmanuel Zavala), which incarnates that part within us that in searches for total perfection through automation, which causes its own “obsolescence” or “cognitive atrophy.”
Emilio stops trusting his intuition, represses his emotions, and eliminates any critical thinking … He forgets that he is a biological being. Therefore, he fights against his own nature.
2. From the idea to the finished product, how long did it take for you to make this short?
I began working on the script for Ada Office in June 2019. After three months of development and pre-production, the film was shot in September. Filming lasted two days. However, the post-production took just over a year due to budget difficulties.
3. How would you describe your short film in two words!?
4. What was the biggest obstacle you faced in completing this film?
Assembling a film crew was challenging. I learned that, in order to have a good crew in a film production, it is not enough to pay the agreed professional fees, but rather, a whole series of qualities must be taken into account that have to do with respect, creative coincidence, responsibility, skills, etcetera. And it is the mix of all these qualities what shapes and sculpts the film, leaving its footprint forever.
5. What were your initial reactions when watching the audience talking about your film in the feedback video?
I noticed concordance and enthusiasm. The audience understood very well certain aspects of this artwork that could go unnoticed to the untrained eye.
Watch the Audience FEEDBACK Video:
6. When did you realize that you wanted to make films?
When I was 12 years old, we went on vacation to Los Angeles, California where a good friend of mine, with a cousin and I played a PC videogame named 3D Movie Maker (1995) where you get to create your own movies! It was so much fun and fulfilling that I knew right away I wanted to keep doing it
7. What film have you seen the most in your life?
8. You submitted to the festival via FilmFreeway, what are your feelings of the submission platform from a filmmaker’s perspective?
I feel that their site is really neat. It is easy to use and easy to navigate.
9. What is your favorite meal?
Fresh hot pizza.
10. What is next for you? A new film?
Yes, we are currently writing our next movie.