Interview with Roderick Robinson – Curator for Attawa Clothing

ATTAWA CLOTHING produced the short film BEHIND THE MUSIC, that played at the January 2021 DOCUMENTARY Film Festival.

1. What motivated you to make this film?

Charles Sapp (director of film) and I bumped into one another last year at Memorial Park in Houston, TX while working out. A few years had passed since we had last seen each other and in that moment of exchanging what each of us had been up to I mentioned this idea of us collaborating on a project that would allow my clothing brand to help create awareness about his songwriting and the ability to give both of our brands exposure to a wider audience.

Recently, in 2020 I had met Trisha online via Instagram for an outdoor photoshoot. Her work was so amazing I reached out to see if she would be interested in filming for this unique project. The moment she expressed that she was open for it I knew the unit was formed. This project was labeled unique because I didn’t have a vision board but we always had an idea of what we wanted which was an artistic theme.

2. From the idea to the finished product, how long did it take for you to make this short?

Due to Covid and a tropical storm, Charles, Trisha, and I took advantage of a shutdown weekend in Houston and on Saturday, August 29, 2020 the 3 of us met at the park to begin what we thought was a one day filming session. The weather was favorable that day as the storm took a turn to avoid Houston altogether that Saturday.

The visuals of Charles working out in the park came out very nicely. Trisha suggested we should have one more filming session to capture Charles in a different environment. Charles mentioned that he wanted the kids to be apart of this visual project so we immediately began planning for a 2nd day to film. Ultimately, to make this short-film, it took a couple of days to film and Trisha can agree that everything else happened in her editing process with Charles’ keen awareness of the overall direction.

3. How would you describe your short film in two words!?

Yearning, Solitude

4. What was the biggest obstacle you faced in completing this film?

The biggest obstacle was the weather. While the rain turned out to be a huge positive factor in the visual, during the actual filming we were worried that the shots captured may not work with the body of work that was previously filmed.

When getting that message from Trisha that the footage was really great and to hear that she could work with it Charles and I believed this would definitely have potential as we have all executed our parts very well.

5. What were your initial reactions when watching the audience talking about your film in the feedback video?

A look of awe crept into our faces! Unlike any other emotion, it becomes very humbling to hear a perspective from an outside party who can offer such genuine reviews related to our film.

Watch the Audience FEEDBACK Video:

6. How did you come up with the idea for this short film?

Charles is true to his art form of writing as well as of working out as he is a physical trainer. In conversation Charles shared that he often comes up with song ideas while working out, the idea sparked to make sure that our story followed his process true to form. With respect to the branding for Attawa, the goal was to make sure there was a subtle blend to the brand and also to Charles’ creativity. Trisha did an excellent job executing this.

7. What film have you seen the most in your life?

If I could remember it would definitely be a comedy film because life is so serious. Maybe the comedy with Martin Lawrence and Eddie Murphy called LIFE. The film, the soundtrack, the energy behind it never gets old.

8. You submitted to the festival via FilmFreeway, what are you feelings of the submission platform from a filmmaker’s perspective?

FilmFreeway is the future for film entertainment. We have experienced a pandemic that shifted society to rely on virtual commerce and virtual entertainment. The idea that this platform exists to help streamline projects to their destination and simplify the submission for the producers/users is such a great service! Attawa Clothing is committed to the arts and film is one format that allows us to create in such a dynamic way. FilmFreeway made that possible.

9. What song have you listened to the most times in your life?

Sade – Love Affair with Life

10. What is next for you? A new film?

One of our target goals at Attawa Clothing is to release at minimum one visual art piece once a year that contains a message that will help push the narrative of our culture and society forward. We love this opportunity to work with creative minds to breakthrough ideas and present them in a way that can become relatable to many people in a positive way.

By matthewtoffolo

Filmmaker and sports fan. CEO of the WILDsound Film and Writing Festival

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